Online podcasts are becoming increasingly popular, and this trend will only continue. You can find podcasts dedicated to almost any industry or niche by doing a simple Google search. This means that those who want to get into podcasting face a lot of competition.
Starting a tech podcast requires some planning, whether you want to discuss the latest tech trends, review products, or provide in-depth practical guides for electronics projects. But don’t worry, we’ve got your back. What follows is an instruction to help you make your podcast a big success.
What is your motivation?
You must answer the question, “Why am I doing this podcast?” Do you want to become more influential? Are you considering it as a marketing tool? Is it something you’d like to pursue as a hobby? These reasons are valid, but only if they are approached in a specific way.
Suppose you want to use podcasts to promote your business, for example. In that case, you can do so by providing your audience with useful and important information and thereby establishing trust and authority. It is possible to use podcasts to highlight the importance of professional software tools and to speak about one’s own experiences in the industry.
It is important to have a goal to keep yourself motivated when encountering obstacles.
Define your niche
You’ve made the decision to start a tech podcast, but the field is so vast and diverse that you’ll have to focus your content. So ask me: Who am I making this podcast for? You’ll have a chance of growing your audience if you do.
As a business person, your niche will be made up of potential customers and people in your industry who see you as an authority figure. Then again, if you are doing this for fun, your audience is likely to be tech-savvy people who are eager to learn new skills.
It will be helpful to create a persona for your ideal listener, which is basically a sketch. What are they? What do they want to know more about? Keep this in mind whenever you’re planning an episode and ask yourself, “Would this episode be of interest to my audience?” Is this something they’d be interested in?
Give your audience a reason to listen.
In the vast majority of podcasts, the audience is very small or non-existent at all. This is not a cause for alarm. You must, however, give your audience a reason to return if you hope to expand your audience. Listeners need to believe that you are providing something of value to them, whether it’s information, entertainment, or the opportunity to meet interesting people in the industry.
You need to give them something to return to in addition to a reason to do so. For example, the first podcast you start should have at least 10 episodes that your audience will enjoy. However, the first month’s worth of content will not be exhausted if you follow this strategy.
Make sure your podcast’s name is catchy and relevant.
Keep in mind that your listeners need to be able to remember your podcast’s name, even if you come up with a unique and complicated character.
Pick a name that’s easy to remember but will pique the interest of those who come across it. Make sure the name isn’t too generic if you want to keep it simple and easy to find. The Tech Podcast is probably already taken by several other tech podcasts, so you’ll want to come up with something a little more unique.
If you already have an audience, it’s better to use your name or the name of your business in the podcast. For example, “John Doe’s tech talk” is an example of combining your name with something more descriptive, such as “John Doe’s tech talk.”
Decide on a podcast format.
Choosing a format for your podcast is the next step after selecting a target audience and a name for your show. For example, an episode should be between 20 and 50 minutes long if you want to maximise your chances of success. Unfortunately, your audience won’t get bored because you have enough time to get your point across.
In order to maintain interest in your podcast, it is imperative that you either host it yourself or work with a co-host or conduct interviews with people in the industry. For a more complex show, combine the various formats I’ve mentioned.
It’s also a good idea to select some appropriate podcast music to serve as an intro or as a break between segments. The jingles should be no longer than 15-20 seconds in length in order to keep listeners’ attention.
Start planning your episodes.
It’s unnecessary to have a full script in front of you every time you hit Rec, but it’s a good idea to have some guidelines to organise your thoughts. Make a list of tips you want to include in each episode before you start recording, and stick to it.
Because it can sound unnatural to read a full script aloud while rehearsing the podcast, I advise against doing so. Instead, write down the questions you intend to ask during an interview, but don’t hesitate to improvise when necessary.
You’ll soon be able to talk freely, but until then, I recommend sticking to a list of bullet points. Cover everything you intend to hide in the episode.
